Honesty
We are certainly in the business of managing real problems and better yet, preventing them. When managing reality,  honesty is essential.  Honesty is the best tool to begin with.  It is key to our success. As opposed to deception, which is the best tool for war.  We are not at war with our clients, we are in partnership to solve real automotive problems effectively within efficient time and reasonable costs to us and our clients. 
From Atlas Shrugged... 

"Honesty is the recognition of the fact that the unreal is unreal and can have no value, that neither love nor fame nor cash is a value if obtained by fraud—that an attempt to gain a value by deceiving the mind of others is an act of raising your victims to a position higher than reality, where you become a pawn of their blindness, a slave of their non-thinking and their evasions, while their intelligence, their rationality, their perceptiveness becomes the enemies you have to dread and flee—that you do not care to live as a dependent, least of all a dependent on the stupidity of others, or as a fool whose source of values is the fools he succeeds in fooling—that honesty is not a social duty, not a sacrifice for the sake of others, but the most profoundly selfish virtue man can practice: his refusal to sacrifice the reality of his own existence to the deluded consciousness of others."